This month we were proud to launch our new brand identity. Strap-lined as ‘a UK government certification service', it reaffirms Constructionline's position as the market leader, representing over 22,000 building suppliers and 8,500 buyers in the construction industry.
This month we were proud to launch our new brand identity. Strap-lined as ‘a UK government certification service' it reaffirms Constructionline's position as the market leader, representing over 22,000 building suppliers and 8,500 buyers in the construction industry.
Despite the industry facing difficult market conditions, retention levels for our membership are high, with 90 per cent of our members renewing their accreditation annually.
Philip Prince*, Constructionline's Sales and Marketing Director said: “It's impressive that we've maintained such high retention levels during these difficult times but, if anything, our research shows that in a tough market, suppliers still seek accreditation in order to stand out from the competition and improve their working practices. Registering with Constructionline means they can gain the accreditation that their buyers look for while saving them time and money. We will continue to work with buyers and suppliers to help improve efficiency in order to get the industry moving"
Reducing the burden of pre-qualification (PQQ) in the construction industry remains our top priority. Constructionline works with buyers and suppliers to promote better buying practices and to remove PQQ duplication in order to save both parties time and money.
Emma Waas**, Marketing Manager at Constructionline, said: “Constructionline is embarking on a new brand promise as we continue to evolve – offering buyers and suppliers true accreditation. In the past 14 years we have grown from a public sector database to an industry recognised certification scheme and we therefore felt it was time to re-visit our branding to reflect the work we do and the progress we have made"
“We know from our close relationships with suppliers that they see us as more than just a register. They want us to continue championing their needs, and to continue our commitment to improve efficiencies in pre-qualification, which in turn will save time and money for their business and for buyers. We hope suppliers will display the new logo with pride as it reflects to the industry the steps they have taken to gain certification"
Constructionline first launched in 1998 with 6,000 building suppliers and 300 public sector buyers. It now helps both public and private sector organisations save time and money by pre-qualifying suppliers in line with government standards. For suppliers, Constructionline reduces the time and money spent on filling in PQQ forms for every construction tender. It also organises Meet the Buyer events, which give thousands of suppliers the opportunity to meet face-to-face with buyers and discuss future opportunities. You can find out where and when our next Meet the Buyer event is by visiting our events page.
*Philip Prince has since left Constructionline.
**Emma Waas has since left Constructionline.
- 02 Feb 2012
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